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02 Dec 2024

Best Black Friday Apple deals 2024

We round up the very best Apple Black Friday 2024 deals we can find on the most popular products, from iPads and the Apple Watch to iPhones and AirPods

Which? Team

UPDATE 03/12/2024: Black Friday and Cyber Monday are now over so the deals in the following story are no longer valid.

If you're hunting for tech and home appliance sales, try our popular deals pages:

Big price drops on Apple products are rare, but the Black Friday sales season can be an exception.

To save you time spent trawling through Apple retailer sales pages, we've rounded up the very best Black Friday and Cyber Monday Apple deals to help you bag a bargain.

If you've had your eye on an Apple gadget, bookmark this page and keep checking back.

Our guide to Black Friday 2024 will help you get the best of the sales.

Need to know

Why should I shop the Black Friday sales with Which?

In previous years, we've seen discounted products that are poor-scoring or even Which? Don't Buys: simply not worth your money. This Apple Black Friday sale round-up only includes products we know performed well in our test lab and are offered at a genuinely good discount. But you’ll need to read our reviews for the full picture.

Check out our Don't Buys to stay clear of and sign up to Which? to see the full reviews of every product featured.

Best Black Friday Apple AirPod deals

Apple AirPods Pro (2nd generation)

* Average price in the past six months: £221.36. Cheapest price in the past six months: £179.00

We like: They also work with Android devices, although with limited functionality

We don't like: Limited functionality with Android devices

Test score: 75%

Apple's ever-popular truly wireless earbuds come with additional features over the first-generation. You can now swap out the eartips and the charging case has been updated.

They're rated IPX4 water and sweat resistant – meaning you can get water on them, but they shouldn't go for a swim.

Read our Apple AirPods Pro (2nd generation) review.

Best Black Friday Apple iPhone deals

Apple iPhone 15

* Average price in the past six months: £723. Cheapest price in the past six months: £629

6.1-inch Super Retina XDR OLED display with 2,556 x 1,179 resolution
A16 Bionic Chip
Estimated minimum of six years of security updates from launch

We like: Enhanced camera modes

We don’t like: No major upgrades from the iPhone 14

Typical series enhancements on this phone include a brighter display and thinner bezels in comparison to the previous iPhone 14. This was the first iPhone to receive a USB-C port to replace the Apple Lightning connection, so any USB-C charger can power the device.

Inside is a high-spec processor and 3,349 mAh battery. The camera software benefits from an upgraded night mode and more editing options.

Find out where you can buy the iPhone 15 below, find contract deals or see if it's worth it in our iPhone 15 review.

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iPhone 15 Plus

With its bigger screen, the iPhone 15 Plus is available at the retailers below. For the full scoop, see our iPhone 15 Plus review.

* Average price in the past six months: £955. Cheapest price in the past six months: £719

iPhone 15 Pro Max

We've noticed that the iPhone 15 Pro Max has often been out of stock but when it's available, it will appear below. Discover what happened when we sent it to the lab in our iPhone 15 Pro Max review.

* Average price in the past six months: £1,096. Cheapest price in the past six months: £920

Best Black Friday Apple iPad deals

Apple iPad 2022

* Average price in the past six months: £386. Cheapest price in the past six months: £304

10.9-inch screen
A14 processor and 4GB of Ram
2,360 x 1,640-pixels display

We like: Great screen

We don’t like: Bass can get lost

This 2022 version of the iPad has a 10.9-inch, 1,640 x 2,360-pixels display screen – which is better than HD. The version we tested has a 64GB hard drive, but there’s also a 256GB model available. You can’t expand the memory in any way, so make sure you buy one that has enough for your needs.

The iPad has 4GB of Ram and the A14 Bionic Chip – the same chip that powers the iPhone 12 range. But how did it measure up against the opposition in our lab tests?

Read our expert Apple iPad 2022 64GB wi-fi review to find out if it's right for you.

Apple iPad 9th generation 2021

* Average price in the past six months: £307. Cheapest price in the past six months: £229

10-inch screen
A13 processor and 3GB of Ram
2,160 x 1,620-pixels display

We like: Sharp and colourful screen

We don’t like: Screen is reflective

This 10-inch iPad from Apple was released in 2021. It's powerful and can handle demanding graphics and apps. The 10-inch screen is sharper than HD and it uses Apple’s own A13 chip, backed up by 3GB of Ram.

The version we tested has 64GB of storage, which drops to 49.5GB when you factor in the iOS operating system. A 256GB version is also available.

Read our full iPad 9th generation (2021) review to see how it did in our independent lab tests.

This iPad is currently being sold by Laptops Direct for £239, which is about as cheap as we've seen it. Compare that to prices from other retailers below.

Apple iPad Air 11-inch 6th generation (2024)

* Average price in the past six months: £590. Cheapest price in the past six months: £549

10.9-inch screen
M2 processor and 8GB of Ram
2,360 x 1,640-pixels display

We like: Impressive processor

We don’t like: Previous Air sounded better

This sixth-generation iPad Air has a beefy processor and high-resolution screen. The 11-inch (10.9-inch if you measure it) display has a resolution of 1,640 x 2,360, which is far sharper than HD. Note that this iteration of the Air is actually heavier than the 2024 iPad Pros (see below) that were released alongside it.

It's currently down to the cheapest price we've seen since it was released earlier in the year – compare retailers below. And the 13-inch model has also been discounted: SQUIRREL_TEXT_50014570

Our in-depth Apple iPad Air 11-inch 6th generation review will help you decide whether this iPad is a wise investment.

Apple iPad Pro 11-inch 7th generation (2024)

* Average price in the past six months: £993. Cheapest price in the past six months: £899

11.1-inch screen
M4 processor and 8GB of Ram
2,420 x 1,668-pixels display

We like: Bassy and powerful sound

We don’t like: Can’t have more than one user profile

With a list of features as long as your arm and some surprisingly original tech – like the display which is actually two OLED screens on top of each other – as well as the colossally powerful M4 processor, the seventh generation iPad Pro is Apple's most powerful iPad yet.

Although not a huge discount, it's down to its lowest price since release right now. As is the 13-inch version: SQUIRREL_TEXT_50014577

Our in-depth Apple iPad Pro 11-inch 7th generation (2024) review will help you decide whether this iPad is a wise investment.

More Apple iPad deals

Apple iPad Mini (2024) – SQUIRREL_TEXT_50017674
Apple iPad Mini 6th generation (2021) – available for £399 at John Lewis or compare prices SQUIRREL_TEXT_12853119
Apple iPad Air 2022 – listed as a 'Clearance' item at Argos for £499

Got your heart set on an iPad? Read our round-up of the best iPads to decide which one to buy. Or, if you want to save more money on a cheaper model, find out where to buy a refurbished iPad and what you need to know.

Best Black Friday Apple MacBook deals

Apple MacBook Pro 16-inch (M4, late 2024)

* Average price in the past six months: £2,452. Cheapest price in the past six months: £2,280

Apple M4 Pro processor
24GB Ram
512GB storage

We like: Brilliant screen

We don’t like: Very heavy

This brand new 16-inch laptop from Apple features three USB-C ports, which work with the super-high-speed Thunderbolt 4 data transfer format, an HDMI port, SD card reader and a 3.5mm headphone/microphone jack. There’s also a fingerprint reader for swift, secure login, but no face scanner.

It's a top-of-the-range model, but very expensive. Though the Black Friday laptop deal prices make it slightly more affordable.

So is it worth shelling out for? Our Apple MacBook Pro 16-inch (M4, late 2024) review has the answer. Compare prices below.

Apple MacBook Air 15-inch (M3, 2024)

* Average price in the past six months: £1,205. Cheapest price in the past six months: £1,049

Apple M3 processor
8GB Ram
256GB storage

We like: Lovely build quality

We don’t like: Slow to charge with standard charger

This 15-inch laptop from Apple that uses the company’s 2023 M3 processor, has 8GB of Ram and a 256GB SSD. It's large but not as heavy as you might expect at 1.5kg, which is less than average for this size. This is despite it having a robust aluminium chassis and glass-topped screen, both of which add weight.

So is it worth the entry price? Our Apple MacBook Air 15-inch (M3, 2024) review has all the answers.

It's currently available for £1,049 from Argos, but also compare prices at other retailers below:

MacBook Air 13-inch (M3, 2024)

* Average price in the past six months: £1027. Cheapest price in the past six months: £803

Apple M3 processor
8GB Ram
256GB storage

We like: Excellent build quality

We don’t like: Expensive upgrades

A notable upgrade on the previous-generation 13-inch MacBook Air, the 2024 model raises the bar for thin and light laptops. It has the M3 chip and battery life is an improvement over the previous-generation model, although it is slow to charge,

If you plan to use your laptop for editing photos or 3D graphics, you'll want to pay for a model with more Ram and storage, but it won't come cheap.

Is it worth the money? Our Apple MacBook Air 13-inch (M3, 2024) review has the answer.

Apple MacBook Air 13-inch (2022)

* Average price in the past six months: £916. Cheapest price in the past six months: £679

Apple M2 processor
8GB Ram
256GB storage

We like: Quiet, beautiful, Liquid Retina display

We don’t like: Doesn't support the very latest Wi-Fi 7 standard

This 2022 Apple MacBook Air is the latest version of Apple's vastly popular lightweight laptop. It has the M2 chip, is thinner and lighter than its predecessor, and some elements have been redesigned.

It also features the Apple Liquid Retina display, which is a major selling point if you're looking to edit photos and videos.

So is it worth your money? Our Apple MacBook Air 13-inch (2022) review will reveal all.

Available from John Lewis for £749, or compare prices below:

More MacBook deals

Apple 14-inch MacBook M4 Pro (late 2024) - SQUIRREL_TEXT_50018452

How Which? can help you find the best Black Friday Apple deals

Finding good discounts on Apple products can be tricky. Unlike other tech brands, it tends to offer fairly meagre discounts, especially on newer models.

However, Apple offers good support for its product range – iPhones, for example, typically offer the longest support periods, which may be in excess of six years.

As such, the best deals on Apple products can be on predecessors to the current range. Check our reviews of Apple products, listed below, to see how they fare in our tough tests.

Apple iPhone reviews | Apple iPad reviews | Apple MacBook reviews | Apple Watch reviews | Apple AirPod reviews

News, deals and stuff the manuals don't tell you. Sign up for our Tech newsletter, it's free monthly.

How to get an even better deal on Apple tech

Even when Apple products are discounted, they can still be some of the most expensive tech products on the market.

You might be able to save hundreds of pounds more if you buy a refurbished or second-hand device, but it's important to know what to expect when you buy.

Read more advice on refurbished or second-hand devices here:

How to buy a refurbished iPad – where to buy and which model to opt for.
How to buy a refurbished laptop – refurbished vs second-hand and how to spot a deal.
How to make big savings on a second-hand phone – maximise savings in the sales.
Guide to buying a second-hand phone – everything you need to know to shop smart.

How to recycle your old Apple tech

If you're upgrading from an older Apple product, you might be wondering what to do with the old one.

If your product is eligible, Apple will trade it in for credit against your next purchase. Visit Apple's trade in page to see if your device is eligible.

Electronics, particularly devices with batteries (such as mobile phones) should not be disposed of in your general household waste or kerbside recycling.

See all our expert advice on how to recycle a mobile phone and how to recycle electrical items.