Best Buy food and drink

We've independently tested a range of everyday essentials, including baked beans, tea bags and more – as well as pricier items such as champagne and olive oil – to find the best-value and tastiest supermarket products for you.

Our taste tests are always conducted blind, so tasters don't know which product they're trying, to eliminate the possibility of bias.

The results are often surprising. Some cheaper supermarket own labels beat well-known brands, and different supermarkets excel in different areas. In some cases, brands really are best – and they're not always the priciest option.

We compare prices by weight as well as pack size where possible, so you know exactly what you're getting for your money. And we compare nutrition information too, all so you can make an informed choice and get the best value.

Here, we've rounded up the top-rated products by supermarket, so you can see what's worth snapping up when you shop. You can browse the full list of taste tests at the bottom of the page.

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Best food and drink by supermarket

Only logged-in Which? members can access our full list of expert taste tests, which includes the best premium supermarket products such as wines, olive oil and more. 

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Best Aldi food and drink

Aldi's cheap and cheerful range of food and drink can be a good choice if you're shopping on a budget. Its frozen roast potatoes, baked beans and fruit lollies came top in our taste tests, offering superior flavour as well as good value. Aldi products are available in-store only.

• Aldi Bramwells Baked Beans in a Rich Tomato Sauce – These budget beans beat Heinz, despite costing less than a third of the price. Check out the full results from our baked beans taste test.
• Aldi Gianni's Tropico Exotic Fruit Lollies – If you're after a cheap and tasty alternative to Solero Exotic, these own-label tropical ice creams are a great choice. See the full results from our tropical ice cream taste test.
• Aldi Nordpak Spreadable Slightly Salted – Aldi's spread is a good-value swap for Lurpak, scoring high marks for its lovely, buttery flavour and creamy texture. See the full results from our spreadable butter taste test.
  
• Aldi Specially Selected Beef Dripping Roast Potatoes – These superb-value spuds were not only the cheapest but also rated among the tastiest. See the full results from our roast potato taste test.

Best Asda food and drink

Asda came up trumps in our cottage pie, veggie burger, ice cream and everyday tea taste tests, earning our Best Buy recommendation.

• Bistro by Asda Cottage Pie – This flavoursome cottage pie proved a hit with our panel, just edging ahead of Charlie Bigham's. See the full results from our cottage pie taste test.
• Plant Based by Asda Veggie Burgers – Asda's cheap vegetable-based burgers topped the scoreboard, picking up high marks for their crispy breadcrumb coating and well-seasoned filling. See the full results from our veggie burger taste test.
• Asda Everyday Tea Bags – If you’re after a satisfying brew that won’t break the bank, Asda's tea bags are a great choice. See the full results from our everyday tea taste test.
• Asda Strawberry Ice Cream Cones – Our panel gave these strawberry ice cream cones high marks for their delicious flavour and creamy texture. See the full results from our strawberry ice cream cones taste test.

Best Co-op food and drink 

If you're after some brilliant veggie burgers, these are worth picking up if you're near a local Co-op store.

• Co-op GRO Crunchy Veg Burgers – These Best Buy veggie burgers proved popular with our panel, beating big-brand Birds Eye. See the full results from our veggie burger taste test.
  

Best Lidl food and drink 

As well as often being the cheapest on test, Lidl's products sometimes impress on taste, too. If you're stocking up on ketchup or ice cream, it's a great place to bag a bargain. Lidl products are available in-store only.

• Lidl Batts Tomato Ketchup – If you're looking for a budget-friendly supermarket ketchup, Lidl is our best-value pick. It got top marks for its great consistency and well-balanced tanginess and sweetness. See the full results from our tomato ketchup taste test.
  
• Lidl Strawberry Bon Gelati Ice Creams – Cornetto was no match for Lidl's crowd-pleasing cones, which offer fantastic value for money. See the full results from our strawberry ice cream cones taste test.
  

Best M&S food and drink 

M&S tends to be pricier than most supermarkets, but we've uncovered a range of standout products worth trying. Most M&S products are available in-store only. You can click on the links below to buy them online from Ocado.

• M&S Fairtrade Gold Instant Coffee – If you want to upgrade from basic instant, bag yourself a tasty brew with our top-scoring gold blend coffee from M&S. See the full results of our gold blend instant coffee taste test.
• M&S Lightly Salted Butter Blend – It might not be the cheapest, but this M&S spread was rated one of the best supermarket tubs for taste. See the full results of our spreadable butter taste test.
  
• M&S Luxury Fruited Hot Cross Buns – These Best Buy buns won over our tasting panel with their fruity, well-balanced flavour and moist texture. See the full results of our hot cross bun taste test.
• M&S Maris Piper Roast Potatoes – Crisp and flavoursome, these superb spuds are the perfect accompaniment to your Sunday roast. Check out the full results of our roast potato taste test. 

Best Morrisons food and drink 

While it may not have as many high-scoring products as some supermarkets, Morrisons has picked up Best Buys for marmalade and ice cream.

• Morrisons Strawberry Ice Cream Cones – Rated superior to Cornetto, with a good crunchy cone and plenty of strawberry sauce. See the full results from our strawberry ice cream cones taste test.
• Morrisons The Best Thick Cut Seville Orange Marmalade – This moreish marmalade had a lovely citrus flavour with well-balanced bitterness and sweetness. See the full results of our marmalade taste test.
  

Best Tesco food and drink 

Tesco topped the scoreboard in our cheddar cheese and sweet chilli crisps taste tests.

• Tesco Finest Mature English Cheddar Cheese – This smooth, creamy cheddar is our top choice if you're after a great-tasting supermarket own-label. Check out the full results of our cheddar cheese taste test.
• Tesco Finest Thai Inspired Sweet Chilli Crisps– Tesco's sweet chilli crisps were named our best value pick, beating big brands including Pipers and Walkers Sensations. Check out the full results of our sweet chilli crisps taste test.

Best food and drink: when is it worth buying branded?

Although supermarket own labels often impress in our taste tests, our results show that in certain cases you might be better off sticking with a well-known brand. Below are some examples of brands that have topped our tests, from baked beans to coffee. 

Branded versions are typically pricier than supermarket equivalents, so it's worth keeping an eye out for offers, which tend to cycle on and off and avoid paying full price whenever possible.

• Branston Baked Beans – Available from Amazon, Aldi, Asda, Co-op, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose. Check out the full results from our baked beans taste test.
• Davidstow Classic Cheddar – Available from Amazon, Morrisons, Ocado, Sainsbury’s and Tesco. Check out the full results of our cheddar cheese taste test.
• Kenco Gold Indulgence Instant Coffee – Available from Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose. Check out the full results of our gold blend instant coffee taste test.

Even if a brand bags the top spot, it's worth checking the full results of each test, as we often uncover good-value supermarket own-label alternatives that aren't far behind.

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Full list of Which? taste tests by product

We've blind-tasted more than 30 everyday food and drink products, covering everything from essentials to luxury items, such as champagne. 

Whether you're looking to find the best-tasting options or just want to know which supermarket's own labels are worth buying, our unique research-led insights can help you make the best choice.

Our food and drink reviews are based on robust testing, so you can be confident in our recommendations. All the products we test are assessed by either an independent panel of experts or a large sample of consumers (at least 60 people) – and the tests are conducted blind, so the panellists never know which brand they're trying. Find out more about how we test food and drink.

Check out our full list of taste test results using the links below:

Supermarket foods tested by Which?

• Baked beans taste test
  
• Champagne truffle taste test [members only]*
• Cheddar cheese taste test
• Christmas pudding taste test [members only]*
• Cottage pie taste test
• Dark chocolate taste test [members only]*
• Extra virgin olive oil taste test [members only]*
• Hot cross buns taste test
• Marmalade taste test
• Mince pies taste test [members only]*
• Panettone taste test
• Roast potatoes taste test
• Spreadable butter taste test
• Strawberry ice cream cone taste test
• Sweet chilli crisps taste test
• Tomato ketchup taste test
• Tropical ice cream taste test
• Veggie burger taste test

Supermarket drinks tested by Which?

• Asian gin taste test [members only]*
• Champagne taste test [members only]*
• Everyday tea taste test
• Gold blend instant coffee taste test
• Irish cream liqueur taste test
• Mulled wine taste test
• Pink gin taste test [members only]*
• Premium gin taste test [members only]*
• Red wine taste test [members only]*
• Sparkling wine taste test [members only]*

*Our premium taste tests are judged by a panel of leading experts. Full results, including more detailed tasting notes, are only available to Which? members. To access these and thousands of other expert product reviews, sign up to Which? today.

Head-to-head taste tests

These smaller-scale taste tests pit up to three products against each other to see how cheaper options compare with a pricier version or leading brand. They often focus on newer/smaller categories or budget vs premium ranges. We often uncover good-value alternatives worth trying if you're on the lookout for money-saving swaps. 

• Smoked trout taste test
• Kombucha taste test
• Pringles taste test
• Chocolate bunny taste test

Prices and availability information are correct as of April 2025.

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