EE mobile review

EE is one of the UK's 'big four' mobile network providers, offering a range of mobile phone contracts and Sim deals. How did its customers rate it?

Before signing up for a new phone deal, read our review of EE to see how it did in our regular mobile phone satisfaction survey.

Discover which mobile network providers impressed their customers most in our latest survey, which reveals the best and worst mobile networks. 

What EE's customers told us

• 'I’m happy with EE’s reliable coverage, good customer service, and variety of plans, though their pricing could be more competitive.'
• 'They are good but I would jump ship if a better offer came along. Marketing emails are annoying.'

EE mobile review

Customer score: 71% (joint 7th out of 16). Which? members can also read our full review, including how its customers rated it for key factors, such as customer service and network reliability.

If you're already a member, log in now, or join Which? today.

• Pros
• Cons
• Which? Verdict

Browse all of EE's Sim-only deals, or check our expert picks of the best Sim-only deals. 

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How good is EE's mobile coverage?

EE offers 2G, 4G and 5G coverage, having switched off it's 3G network.

You can check coverage where you live using a mobile network coverage checker. Simply enter your postcode into a map and it will tell you how good EE's signal is in your area, as well as comparing it with the other providers.

EE's deals and incentives

EE offers a range of plans, including Sim-only options and those with a supplied handset. 

Families can also make use of EE's shared plans, which allow them to add up to five different devices to one inclusive plan. This also comes with a discount of up to 20%. 

EE offers a range of incentives (although customers we surveyed told us they were unimpressed by what was on offer). If you take out a Full Works or Smart plan for phone or Sim, you can access one of a range of Smart Benefits. These include:

• Amazon Prime Video
• Apple Arcade (for iPhones only)
• Apple Music
• Apple TV+ (for iPhones only)
• BritBox
• BT Sport Ultimate
• Roam Further Pass (which allows you to use your allowance in more destinations)
• Video Data Pass (which allows you to watch video content on Amazon Prime Video, BBC iPlayer, BT Sport, Netflix, MTV Play and YouTube, without eating into your data).

Meanwhile, pay-as-you-go (PAYG) customers can top up their phones and then use the credit to buy the most appropriate pack with its inclusive allowance of minutes, texts or data. EE adds a new pack automatically every seven or 30 days, and takes the cost from your credit. It also offers free data boosts every three months if you continue to buy its PAYG packs.

Compare the best EE Sim-only deals and see how much you could save.

Does EE mobile increase its prices each year?

Yes. New and existing customers who stated a contract after 10 April 2024 will face an annual increase of £1.50 a month to Sim-only contracts, and £4 a month to bundled contracts (where the cost of the phone and Sim-only isn't separated).

Contracts that started before 10 April 2024 will see inflation-based annual increases. EE uses the Consumer Price Index (CPI) rate of inflation, plus 3.9%. It uses the December CPI rate published in January. For December 2024, the CPI rate was 2.5%. 

This means that legacy customers will see a price increase of 6.4%.

To find out how to avoid costly inflation-based price increases, read our guide to 10 ways to save money on your mobile phone bill.

EE stores

EE is one of the biggest phone providers and has more than 500 shops in the UK, meaning it's easy to get help and advice.

You can check where your nearest branch is by using the EE store finder or by calling EE customer service on 150 (from an EE mobile) or 0800 079 8586.

Find out how other providers fared in our guide to the best and worst UK mobile networks. 

BT Mobile review

BT Mobile stopped accepting new customers in October 2023, and now only offers EE deals. If you're a legacy customer, you can see how it performs and decide whether it's time to find a new network. 

Customer score: 68% (tied 13th out of 16). Which? members can also read our full review, including how its customers rated it for key factors, such as customer service and network reliability.

If you're already a member, log in now, or join Which? today.

• Pros
• Cons
• Which? Verdict

Browse all of BT Mobile's Sim-only deals, or check our expert picks of the best Sim-only deals. 

Does BT Mobile increase its prices each year?

Yes. New and existing customers who stated a Sim-only contract after 10 April 2024 will face an annual increase of £1.50 a month.

Contracts that started before 10 April 2024 will see inflation-based annual increases. BT uses the Consumer Price Index (CPI) rate of inflation, plus 3.9%. It uses the December CPI rate published in January. For December 2024, the CPI rate was 2.5%. 

This means that legacy customers will see a price increase of 6.4%.

Recommendations you can trust

Which? is independent – we work for you, the consumer, so you can be sure that our recommendations are only influenced by our test and survey results. We're not swayed by third parties and we don't accept freebies from product manufacturers or retailers.

We buy all the products that we test ourselves, so our advice helps you to make the right choice first time and avoid a costly mistake.