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Best private health insurance 2025

Find out how health insurance works, what medical treatment is covered and the best insurers rated by thousands of real customers
Dean SobersSenior researcher & writer

Why you can trust our health insurance reviews

Real customers who've claimed

We asked 784 health insurance holders who'd claimed in the last two years to rate their insurer.

Which? Recommended Providers

Only insurers with a high score from their customers, and at least average scores for handling claims, are recommended by us.


What is private health insurance?

At its most basic, private health insurance pays out for private treatment if you fall ill.

Generally speaking, health insurance is designed to pay for the private treatment of medical conditions that respond quickly to treatment (usually called 'acute' conditions), as well as elective surgery and medical tests.

This guide explains exactly what you need to know about private health insurance, from how it works to the best providers.

Please note that the information in this article is for information purposes only and does not constitute advice. Please refer to the particular terms and conditions of an insurer before committing to any financial products.

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Best private health insurers

We've surveyed private health insurance customers who have claimed within the past two years to get their views.

Which? members can log in to see our health insurer reviews, including how providers have been scored by their customers and the brands that we've named Which? Recommended Providers. 

If you're not a Which? member you can get access to this and all of our reviews by signing up.

Health insurer reviews

Which? members can log in to read our in-depth reviews of health insurers, which contain expert analysis and customer feedback.

If you're not a Which? member you can get access to this and all of our reviews by signing up.

How much does private health cover cost?

Like many other types of insurance, private health insurance costs vary depending on your circumstances and the specifics of the cover you buy.

Similarly, where you live can have a dramatic effect on the costs of treatment and, consequently, on the premium you'll pay.

Premiums also inevitably rise with age. For younger customers, an individual, comprehensive health insurance policy might cost a few hundred pounds a year. For customers over retirement age, cover is more likely to be well into the thousands.

The table shows some example quotes of what two couples (aged 35 and 55) would potentially pay annually if they sought cover for surgery, comprehensive heart and cancer cover, diagnostic tests and scans, outpatient care, and some cover for therapies (such as physiotherapy).

However, these are illustrative. Prices can vary considerably depending on the specific cover options you choose, as well as your age and medical history.

ProviderPolicy nameQuote for a 35-year-old coupleQuote for a 55-year-old coupleTake out a policy*
AvivaHealthier Solutions£1,1291£1,8651Use the service provided by LifeSearch
AXA HealthHealth Plan£2,698£4,569
BupaComprehensive2£1,841£3,272Use the service provided by LifeSearch
SagaHealthplan Super (with Extended Cancer Cover)n/a3£2,305
VitalityPersonal Healthcare4£1,768£2,997Use the service provided by LifeSearch
WPAComplete Health£2,440£4,342Use the service provided by LifeSearch

Table note: These are illustrative quotes obtained from provider websites in January 2025. When getting quotes for all providers, we selected cover that provides full inpatient care and full outpatient care, comprehensive heart and cancer cover, diagnostic tests and scans and some cover for complementary therapies (such as physiotherapy) for a non-smoking couple, in good health, living in south London. Where possible, we excluded mental health, dental and optical cover. We selected the standard hospital and specialist lists, rather than any extended lists. We selected no excess, but did select a waiting time if offered. We opted not to protect our no-claims discount, when given a choice of this. 1) Includes 15% first year discount. 2) Bupa's quotes include some dental and mental health cover as it was not possible to exclude this online. 3) Saga does not offer cover for those under 50. 4) Cover for therapies not available online so not included in quote.
*Not all private medical insurers are available through LifeSearch. Check insurers' websites directly for more information.

Is private health insurance worth it?

Private health insurance can be helpful, but whether it's right for you depends on your preferences, finances and recent medical history.

One in five patients had paid for private treatment in the past two years, out of 14,821 Which? members we surveyed in June 2023.

Even though it can be pricey, private patients we heard from in our survey were generally very happy with their care. Private hospitals can offer nicer rooms and extras, and skipping the long NHS wait lists can be a big relief if you need treatment fast.

Paying for private treatments with your own savings can be difficult: a hip replacement might cost over £13,000, for instance, while cataract surgery could cost around £2,800 per eye. 

Insurance can help you avoid these big one-off costs, in exchange for paying a smaller premium every year – whether or not you claim on your policy. 

If you're unlikely to claim on your insurance, and/or would be comfortable using NHS services on the rare occasions you do need healthcare, private insurance may not be worth it. 

But if you're easily able to afford the premiums and have a preference for private treatment, insurance is one way to control its costs.

More on private health insurance

How we analyse private health insurance

Our Which? Recommended Providers are companies that go the extra mile to satisfy their customers, based on feedback from our surveys. These insurers stand out in our analysis for their customer score, as well as having an average or better claims score.

WPA (Western Provident Association) achieved a customer score of 74% and a claims score of 82%, making it our only Which? Recommended Provider.

Find out what it offers in our full WPA review.

Find the right private health insurance policy using the service provided by LifeSearch. Find out more

What about cover levels?  

Our Which? Recommended Provider analysis isn't a comparison of the cover levels in insurers' policies. 

Health insurance cover is highly complex with wide ranges of options designed to suit different customer needs and budgets. If you're unsure which kind of cover will suit you best, we highly recommend enlisting some expert help. 

You can find a specialist broker on the Association of Medical Insurers and Intermediaries (AMII) website.

Find out more from our insurance guides:

Interested in private health insurance?

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