Vodafone mobile review

Vodafone is one of the UK's big four mobile network providers, offering a range of mobile phone contracts and Sim deals. How did its customers rate it?

Before signing up for a new phone deal, read our review of Vodafone to see how it did in our regular mobile phone satisfaction survey.

Discover which mobile network providers impressed their customers most in our latest survey, which reveals the best and worst mobile networks. 

What Vodafone's mobile customers told us

• 'Coverage is great but do very little to keep customers happy.'
• 'What they offer you in a contract always seems too complicated.'

Vodafone mobile review

Customer score: 69% (12th out of 16). Which? members can also read our full review, including how its customers rated it for key factors, such as customer service and network reliability.

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• Which? Verdict

Browse all of Vodafone's Sim-only deals, or check our expert picks of the best Sim-only deals. 

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How good is Vodafone's mobile coverage?

Vodafone has its own network and offers 2G, 4G and 5G coverage. It has turned off its 3G network.

You can check coverage where you live by using our free interactive mobile network coverage map. Enter your postcode into the map and it will tell you how good Vodafone's signal is in your area and compare it with the other providers.

Vodafone also offers a 30-day guarantee, giving new customers 30 days to try out their new phone and to return it for a full refund if they're unhappy with the device or the coverage they get. That's much more than the 14 days offered by most providers.

Vodafone Mobile Sim-only deals

View a selection of Vodafone deals below and click 'Show More' to browse.

Other Vodafone Mobile deals and incentives

Red Plans are the most affordable pay-monthly option, offering unlimited calls and texts plus a choice of data.

Red Entertainment Bundles include access to one of three entertainment packs, including either Disney+ Premium, Youtube Premium or Amazon Prime. 

Vodafone also has a pay-as-you-go (PAYG) Plus offering, where you can get unlimited calls and texts but can vary how much data you top up each month. 

Vodafone's main incentive is its VeryMe Rewards loyalty scheme, which includes offers and rewards such as discounted cinema tickets, meals and more.

Compare the best Vodafone Sim-only deals and see how much you could save.

Does Vodafone increase its prices each year?

Yes. Customers who joined or re-contracted from 2nd July 2024 will see a £1.80 increase to their monthly price every April. This applies just to the Sim-only, or airtime, part of a contract. 

Customers who joined before this date will face variable annual  increases using the Consumer Price Index (CPI) rate of inflation, plus 3.9%. Vodafone uses the December CPI rate published in January. 

To find out how to avoid costly price increases, read our guide to 10 ways to save money on your mobile phone bill.

Vodafone stores

Vodafone is one of the biggest phone providers and has approximately 500 shops in the UK, meaning it's pretty easy to get help.

You can check where your nearest branch is by using the Vodafone store finder or by calling Vodafone customer service on 191 (from a Vodafone mobile) or 0333 304 0191.

Find out how other providers fared in our guide to the best and worst UK mobile networks. 

Recommendations you can trust

Which? is independent – we work for you, the consumer, so you can be sure that our recommendations are only influenced by our test and survey results. We're not swayed by third parties, and we don't accept freebies from product manufacturers or retailers. We buy all the products that we test ourselves, so our advice helps you to make the right choice first time and avoid costly mistakes.